Powersurge.

001

Introduction

001

Introduction

Client

Powersurge.

Timeline

6 months

Year

2024

How Powersurge revolutionized their online brand and client engagement by launching a visually compelling, mobile-responsive website coupled with enhanced UX design that improved session duration by 75% and reduced bounce rates across their platform.

In 2024, Powersurge, a rising energy solutions provider, engaged Fortex to revamp their digital platform. The focus was on delivering a seamless user experience, updating branding elements, and creating scalable design systems to support ongoing marketing efforts and customer outreach initiatives.

Live project

001

Introduction

Client

Powersurge.

Timeline

6 months

Year

2024

How Powersurge revolutionized their online brand and client engagement by launching a visually compelling, mobile-responsive website coupled with enhanced UX design that improved session duration by 75% and reduced bounce rates across their platform.

In 2024, Powersurge, a rising energy solutions provider, engaged Fortex to revamp their digital platform. The focus was on delivering a seamless user experience, updating branding elements, and creating scalable design systems to support ongoing marketing efforts and customer outreach initiatives.

Live project

002

Challenges

002

Challenges

Powersurge’s legacy website was outdated, non-responsive, and failed to communicate their innovative service offerings clearly, resulting in low user retention and limited lead conversions despite growing market demand.

The internal marketing team was overwhelmed by a lack of cohesive branding and slow website updates, which led to fragmented customer journeys and missed opportunities. The client required a fresh, agile web presence that could adapt to evolving campaigns and product launches with minimal delays.

002

Challenges

Powersurge’s legacy website was outdated, non-responsive, and failed to communicate their innovative service offerings clearly, resulting in low user retention and limited lead conversions despite growing market demand.

The internal marketing team was overwhelmed by a lack of cohesive branding and slow website updates, which led to fragmented customer journeys and missed opportunities. The client required a fresh, agile web presence that could adapt to evolving campaigns and product launches with minimal delays.

003

Results

003

Results

Fortex delivered a fully responsive, brand-aligned website with intuitive navigation and rich multimedia content that increased average user session times by 75%, boosted lead generation by 50%, and reinforced Powersurge’s position as an industry innovator.

The redesigned website drove significant engagement improvements, with lower bounce rates and a 50% uplift in qualified leads. The flexible content management system enabled Powersurge’s team to update campaigns rapidly, supporting sustained growth and higher client acquisition rates.

003

Results

Fortex delivered a fully responsive, brand-aligned website with intuitive navigation and rich multimedia content that increased average user session times by 75%, boosted lead generation by 50%, and reinforced Powersurge’s position as an industry innovator.

The redesigned website drove significant engagement improvements, with lower bounce rates and a 50% uplift in qualified leads. The flexible content management system enabled Powersurge’s team to update campaigns rapidly, supporting sustained growth and higher client acquisition rates.

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