Lightspeed.

001

Introduction

001

Introduction

Client

Lightspeed.

Timeline

6 months

Year

2024

How Lightspeed transformed their online retail experience by launching a mobile-optimized website and simplifying checkout workflows, increasing conversion rates by 55% and boosting customer satisfaction across devices.

In 2024, Lightspeed, a fast-growing e-commerce brand, partnered with Fortex to redesign their website with a focus on mobile usability and a frictionless checkout. The aim was to improve sales performance and reduce cart abandonment.

Live project

001

Introduction

Client

Lightspeed.

Timeline

6 months

Year

2024

Live project

002

Challenges

002

Challenges

Lightspeed struggled with a complex checkout process and inconsistent mobile experience that frustrated users and led to lost sales opportunities.

Customers abandoned carts due to lengthy forms and slow load times on mobile devices. The lack of responsive design limited reach and negatively impacted brand perception in a highly competitive market.

002

Challenges

Lightspeed struggled with a complex checkout process and inconsistent mobile experience that frustrated users and led to lost sales opportunities.

003

Results

003

Results

Fortex’s redesign increased conversion rates by 55%, reduced cart abandonment by 40%, and generated $3.2 million in additional annual revenue through improved user experience.

The new mobile-first site delivered faster load times, intuitive navigation, and a streamlined checkout flow. Enhanced usability boosted repeat purchases and strengthened Lightspeed’s position as a customer-centric retailer.

003

Results

Fortex’s redesign increased conversion rates by 55%, reduced cart abandonment by 40%, and generated $3.2 million in additional annual revenue through improved user experience.